FitBit announced an exciting new suite of wellness products today: the Ionic, FitBit’s first smartwatch, FitBit Flyer, the company’s first entry into the wireless headphone space, and an updated WiFi smart scale, the Aria 2. These three products seamlessly connect with one another to offer an easy and individually tailored way to track and attain your fitness goals.
The company describes its newest smartwatch offering as “a health and fitness first platform, [the] Ionic offers a highly personalized experience not previously seen in other smartwatches. Ionic builds on Fitbit’s health and fitness expertise with a new relative SpO2 sensor, making it possible to track deeper health insights like sleep apnea in the future, industry-leading GPS tracking, on-device dynamic workouts, improved heart rate tracking, and water resistance up to 50 meters.
“Smart” features include contactless payments, onboard music, smart notifications, and a variety of popular apps and clock faces available in the Fitbit App Gallery. Ionic also has all the core features our users love from Fitbit like 4-plus-day battery life, automatic activity and sleep tracking, and cross-platform compatibility. Ionic is available for pre-sale today on Fitbit.com and in retailers globally starting October 2017, with a new Fitbit Ionic adidas special edition device coming in 2018.
Fitbit is also adding a sleek pair of headphones to the family—Flyer. The musical addition comes in white and rose gold, reminiscent of their special edition Charge 2 that also offers the classic-looking colorway. “As we launch our first smartwatch with on‐device music, providing quality wireless headphones to better help users reach their goals is a natural extension of our product offerings,” said James Park, CEO and co‐founder of Fitbit.
Finally, the Aria 2 is described as a FDA-regulated medical device. “Fitbit Aria 2 has been reengineered for greater accuracy, easy setup, improved interface to get you started faster on your health journey.” Using wifi and Bluetooth, it connects to the FitBit app to make tracking your progress easy.
“The Ionic offers an amazing array of functionality in a beautifully designed package. I am most impressed with the ability to use the Ionic in a range of fitness settings,” explains Rebecca Warren, Women’s Running editor-in-chief, who attended the product launch event. “It performed fantastically well in a 90-minute pool workout, including being able to use the touch screen underwater. It works well as a smartwatch too; I love the ability to go for a run and have my music, a personal coach and a credit card all on my arm, with no need to bring my phone along for the ride.”
Regarding the Flyer, Warren says, “I always struggle with ear phones falling out when I run, so the unique ability to customize each earpiece on the Flyers means I can concentrate on my form instead of my earbuds.”